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2025

Research Samples
These are a few examples of marketing research that I conducted individually and in groups during my time in undergraduate and graduate school.


Marijuana X/Twitter Conversation Data/Report
The primary objective of this group assignment was to analyze and study tweets where Marajuana is mentioned in a marketing capacity. The...
Jillian Towson
Jan 271 min read
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Ticketmaster & Taylor Swift Case Study
In this assignment the class was instructed to select a brand that was dealing with a crisis and analyze it. I analyzed the Ticketmaster...
Jillian Towson
Jan 271 min read
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Emerson Honor's College Thesis: Racism in Fashion
This assignment was by far my favorite work that I created during my undergraduate years at Emerson College. We were asked to take a year...
Jillian Towson
Jan 271 min read
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