Analysis Paper: Lifestyles & Behaviors

In this assignment, for my Engaging the Latinx Community, we were asked to analyze the key points in the video “Lifestyles and Behaviors of Today’s Hispanic Consumer Segment video.” I wrote three and a half pages on this key point: In order to have a good marketing campaign, the audience must resonate with the message on an emotional level. I found that when it comes to marketing to the Hispanic consumer having a deep understanding of language and culture is vital for a successful marketing campaign. Culture throughout the Hispanic community is often homogeneous but language still varies.

PRAD 512 362 Analysis Paper 1 _ Jillian Towson.docx

Download DOCX • 9KB